SAN FRANCISCO, April 23 /PRNewswire/ — Esurance, the online auto insurance company, announced a sweepstakes in conjunction with its promotional relationship with Warner Bros. Pictures. Esurance teamed with Warner Bros. Pictures to help promote the upcoming high-octane, live-action family adventure “Speed Racer,” slated for release May 9, 2008.
“Speed Racer” is a live-action film with state-of-the-art CGI visual effects. Melissa Chapman, Esurance’s Brand Manager, stated, “This year, we’ve been incorporating live action into the animated world of our icon, Erin Esurance, so we felt that a partnership with Warner Bros. Pictures on this groundbreaking film was a great fit. Our additional promotions add to the excitement, and the Esurance Speed Racer sweepstakes provides everyone a chance to win a VIP Hollywood experience.”
At , visitors will not only be able to enter the Esurance Speed Racer Sweepstakes, but they will also be able to view exclusive clips from the upcoming “Speed Racer” film and access special “Speed Racer” downloads. The Esurance Speed Racer Sweepstakes grand prize winner will win a two-night trip for four to Los Angeles, along with a deluxe, behind the scenes tour of Warner Bros. Studios. The sweepstakes will run until May 11, 2008. In addition to the grand prize winner, weekly prize drawings ensure that many visitors will not go away empty-handed.
Esurance is promoting its film partnership on television, radio, and online. For contest information, official rules, and more information on the Esurance Speed Racer Sweepstakes, visit .
About Esurance(R)
Esurance, a subsidiary of White Mountains Insurance Group, Ltd. , provides personal auto insurance direct to consumers online and through select online agents. Esurance is dedicated to constantly improving the way people shop for, buy, and manage their auto insurance. By combining the best of technology with industry know-how, Esurance is able to offer hassle-free coverage with 24/7 customer service and claims handling at competitive prices.
Esurance has differentiated itself from its competitors with its animated advertising campaign featuring the iconic cartoon secret agent, Erin Esurance. The advertisements have garnered attention for their unique use of Flash animation, and, in 2008, live action elements. Visitors to Esurance’s award-winning Web site can view all the auto insurance company’s commercials at .
About SPEED RACER, in theatres on May 9
From the Wachowski brothers, creators of the groundbreaking “The Matrix” trilogy, comes the live-action, high-octane film “Speed Racer,” which follows the adventures of the young race car driver Speed in his quest for glory in his thunderous Mach 5. Joel Silver, who previously worked with the Wachowski brothers on “The Matrix” movies and “V for Vendetta,” is producing the film under his Silver Pictures banner. Grant Hill, Andy Wachowski and Larry Wachowski are also producing. David Lane Seltzer, Michael Lambert and Bruce Berman are the executive producers. “Speed Racer” stars Emile Hirsch (”Into the Wild”) in the title role; Christina Ricci (”Penelope”) as Speed’s girlfriend Trixie; John Goodman (”Evan Almighty”) and Oscar winner Susan Sarandon (”Dead Man Walking”) as Mom and Pops Racer; Matthew Fox (TV’s “Lost”) as the mysteriously masked Racer X; Benno Furmann (”The Mutant Chronicles”) as Inspector Detector; Hiroyuki Sanada (”The Last Samurai”) as Mr. Musha; Asian pop superstar Rain, making his American feature film debut, as a rival driver named Taejo Togokahn; and Richard Roundtree (TV’s “Heroes,”"Shaft”) as Ben Burns. Based on the classic series created by anime pioneer Tatsuo Yoshida, the live-action “Speed Racer” will showcase the kind of revolutionary visual effects and cutting-edge storytelling that have become the benchmarks of the Wachowski brothers’ films. “Speed Racer” is a Warner Bros. Pictures presentation, in association with Village Roadshow Pictures, of a Silver Pictures Production, in association with Anarchos Productions.
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