PLEASANT RIDGE, Mich., July 22 /PRNewswire/ — NextCruise(TM) will take place August 15-16 in the City of Pleasant Ridge, Mich., and is a new automotive event - new in both concept and content. Nine of the world’s largest automakers are supporting this first-of-its-kind event by providing the public with multiple opportunities to check out - and drive - the latest in “Green Machines” (including hybrids, clean diesels and those with other, new super-high-mileage and ultra-low-emission technologies).
NextCruise(TM) provides an additional environmentally friendly and future- looking dimension to the Woodward Dream Cruise, widely viewed as the world’s largest automotive spectator and participation event.
Along with details of the inaugural NextCruise(TM) event, the Wednesday, July 23 news conference will provide additional news opportunities relevant to the times.
Experts from General Motors, ford and Chrysler, including GM Powertrain executive Micky Bly and John Viera, Director of Sustainable Business Strategies, ford Motor Company, will participate in a panel discussion on the future of environmental technology - and discuss why the newest “green machines” are roomy, well-equipped and, in keeping with the spirit of the Woodward Dream Cruise, able to deliver surprising performance and fun.
NextCruise(TM) also will include a look at the next generation of “green” motorsports, including the ethanol-fueled IndyCar Series, and the American Le Mans Series, which features a unique Green Racing Challenge this season. A representative from the Detroit Belle Isle Grand Prix - which includes both the IndyCar Series and the American Le Mans Series racing in Detroit on Labor Day weekend, will participate in the news conference.
NextCruise(TM): Lean, Mean … and Green
WHO:
Paul Eisenstein, Chairman, NextCruise(TM)
Representatives of the City of Pleasant Ridge, Oakland County and the Woodward Dream Cruise
Executives responsible for environmental issues and/or engineering from Chrysler, ford and GM, and a representative of the Detroit Belle Isle Grand Prix
WHAT:
Examples of environmentally friendly vehicles that will appear at NextCruise(TM)
WHEN:
Wednesday, July 23, 2008, at 10:00 a.m.
WHERE:
Memorial Park, City of Pleasant Ridge, 23925 Woodward Avenue, Pleasant Ridge, Michigan 48069-1199
NextCruise