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“EcoDriving” Can ReduceYour Fuel Use by 15 Percent
The Alliance of automobile Manufacturers has announced the launch of EcoDriving(TM), a groundbreaking new nationwide initiative to save consumers money at the gas pump, reduce fuel use and cut carbon dioxide (CO2) emissions. The industry also applauded Colorado Governor Bill Ritter (D) and California Governor Arnold Schwarzenegger (R) for representing the first states to support this consumer awareness program. The Environmental Defense Fund also participated in the initiative’s launch.
Americans can save money and save the environment by driving green. The EcoDriving consumer awareness campaign includes an interactive website, , to help drivers learn practical tips to improving their mileage and reducing their carbon footprint. Drivers don’t have to wait to buy a new, fuel-efficient vehicle to start reducing fuel costs and CO2, either. By following a set of easy-to-use best practices for driving and vehicle maintenance, a typical EcoDriver(TM) can improve mileage by about 15 percent, regardless of vehicle size and age. This includes:
* Not tailgating, knowing the proper way to accelerate and brake, using synchronized traffic lights to a driver’s advantage, driving at the optimum highway speed, understanding when to use air conditioning
* Knowing which motor oil to use, understanding the importance of proper tire pressure and what affects tire pressure, understanding aerodynamics
In conjunction with the unveiling of EcoDriving, September will be free “Green Check-up Month” nationwide. As part of their national campaign, automakers pledged to reach out to government, business, educators and more. California and Colorado are the first states to support this consumer awareness program, and Alliance members hope to engage all 50 states, as well as major consumer organizations, in EcoDriving.
SATELLITE FEEDS:
Monday, August 18th, 2008 Tuesday, August 19th, 2008
9:30 PM - 9:45 PM ET 3:30 AM - 3:45 AM ET
Galaxy 28 Galaxy 28
C-Band C-Band
Transponder 11 Transponder 11
Downlink Freq. 3920 Vertical Downlink Freq. 3920 Vertical

Tuesday, August 19th, 2008
1:00 PM - 1:15 PM ET
AMC 3
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Transponder 19
Downlink Freq. 4080 Horizontal

NEWS: LEARN HOW TO SAVE MONEY AND THE ENVIRONMENT THROUGH ECODRIVING

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at:
SOUNDBITES:
* Colorado Governor Bill Ritter (D)
* California Governor Arnold Schwarzenegger (R)
* Dave McCurdy, President & CEO, Alliance of automobile Manufacturers

B-ROLL INCLUDES:
* Press conference footage
* Speakers at podium
* Demonstrations of EcoDriving

VIDEO PROVIDED BY: The Alliance of automobile Manufacturers

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3

The Alliance of automobile Manufacturers